How Technical Methods Transformed Their Website

Screenshot of Technical Methods website header

Technical Methods Transformed Their Website to be Fresh, Modern, and Mobile-Friendly, Meeting Their Industry’s Web-Competitive Standards

We really wanted to look updated, fresh and modern and that was really his (Paul’s) doing. He came up with all the background graphics and just the overall look of it. Secondly, it was to feature our capabilities which is difficult for people to really understand- it is a very unique industry that we are in. So, for him to learn about our business and then fill in the proper wording and for it to make sense and translate on to our web page was definitely all of his doing and he did a great job.

Dawn Smith, Co-owner, Technical Methods

The Client

Industry: Industrial Manufacturing (Tooling & Services)
Location: Lonsdale, Minnesota
Website: https://tmethods.com

Technical Methods is a tooling and services company for the aerospace and commercial industries. They build pattern tooling molds for foundries across the United States that service these and other industries.

Case Summary

The Challenge

A website with improved accessibility that could meet the competitive standards of the industry.

Technical Methods has been in business for 27 years and has built solutions for companies like Bell Helicopter, Boeing and Rolls Royce. To maintain its authority and extend its business reach, it joined the web in 2010. 7 years passed, web standards evolved… but the website did not. It was outdated and not mobile-friendly.

After Paul Miller sent recommendations to improve the site, the company hired Battlestar Digital for the job.

We could tell by going to our website that it seemed outdated and did need to be redesigned. But it was Paul coming in with some really great fresh ideas that drove the website redesign.

The company needed a more modern looking, mobile-friendly website that would naturally prompts visitors to submit a contact form; and give it a competitive edge in its industry.

The Solution

Creation of a draft updated version of the website to ensure the reflection of the business’ needs.

Battlestar Digital began the redesign process by creating a draft of an updated version of Technical Methods’ website to give their team a preview of how it would be improved; and to explain the importance of every part of the redesign.

We got a YouTube video of the redesign prior to it actually going out to the public atmosphere, and that was really great to see.

The website was redesigned to meet the web competitive standards in the industry.

The website is to serve as an advertisement and establish the company’s authority; showcase its operation capabilities (through its 12,000 square feet facility); and prompt visitors to contact the team.

To achieve the end-goal of the company, Battlestar worked with the sales team of Technical Methods on the copy; designed and developed web pages that highlight the skills and increase SEO-juice. They also showcased many quality photos of the new facility-to capture the attention of visitors; and tested the result on desktop, laptop and mobile devices for responsiveness.

…it is a very unique industry that we are in. So for him to learn about our business and then fill in the proper wording and for it to make sense and translate on to our web page, was definitely all of his doing and he did a great job.

Battlestar Digital regularly maintains Technical Methods’ website.

Battlestar Digital periodically makes updates to help them maintain a fresh look and for other business needs. The team came up with a maintenance plan to keep Technical Methods’ site safe, secure and updated.

This is important because we deal with a lot of aerospace, defense type of work, so it’s important for our customers to go to our website and feel that if they are secure on our website that they are also secure in any kind of projects that we might be working on for them.

Results

  1. The website is more modern with great design, graphics and beautiful photos of their new facility, demonstrating the size and capability of their operations.
  2. The website’s new layout with the great copy and calls to action encourages prospects to contact Technical Methods and convert them into paying customers.

    You can tell even in the climate that we’re in right now, (referring to the Coronavirus pandemic of 2020) the website capabilities are so much more far-reaching.
  3. The website is now mobile friendly and can be easily accessed on phones, iPads and other mobile devices. Visitors can now access the company’s site with any known device.

Technical Methods intends to remain updated as web standards continue to evolve, and they have Battlestar Digital on their side to see to it.

Paul’s been really great to work with… he’s knowledgeable and he’s completely professional, accommodating, and his team that he works with, we see the good work that they do.

We are committed to helping you achieve your business goals by revamping your website to boost conversions!

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